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Privacy policy

Safe Fire Direct (hereafter referred to as SFD) is committed to complying with the Data Protection Act. We strive to actively protect your privacy and have taken steps to explain this in full on this page. We do not disclose your information to anyone outside of SFD except for the purposes of arranging delivery of your goods.

About SFD:

Where your information goes and where it does not go. When you give us information on the website, it may be analysed and used occasionally by SFD and Safe I.S. Ltd. We will only disclose information to any other third parties if -

a) We have your express permission to do so where such information is personal, or b) it is in connection with arrangements to deliver our product and services to you.

Your personal information - what it is used for:

a) To enable us to provide you with marketing and customer services: If you have requested extra services we ask for your contact details, such as your e-mail or your home address. We can then tell you about new products and services we think will be of interest to you, or to sort out any queries you may have about using the website. We aim to keep our contact with you to an acceptable level. You will only ever receive information from SFD and Safe I.S. Ltd and not from third parties.

b) To provide an improved service: There is more detailed information that we ask for and it is optional that you provide it. This information allows us to update and improve the contents of our website.

c) To learn about what our customers want: In addition, the extra information we ask for helps us to understand more about the kinds of people who benefit most from using our website. We think it is important to understand our customers well enough to keep improving our service for them.

d) To tell you about products and services we think you will like: We also learn about our customers by tracking their movements around the site. Individuals are not identified, but the results of customers preferences and their use of the site are analysed en masse. Certain groups of people may be sent further information about products and services, based on that analysis. You have a right not to receive this information - see more information in point 3 below.

If you do not wish to receive information from SFD:

When you register with SFD we will consider this as permission to contact you periodically with information about products and offers. However, we never disclose your information to anyone outside SFD or Safe I.S. Ltd unless you give us permission to do so. If at any time you no longer wish to receive information from us, please email us at


The SFD website may make use of cookies (cookies are small pieces of information that are sent from our website to the cookie file of the browser on your computers hard disc).

We sometimes use cookies for several reasons:

a) To allow you to carry information across pages of our website and avoid having to re-enter information when you return to the site. This will help simplify the logging on procedure for previously registered users. b) To monitor our website traffic and analyse how our website works. This will allow us to make changes to the website in the future and make it easier to use.

You have the ability to accept or decline cookies by modifying the settings in your browser. The majority of browsers will allow the user to alter the settings used for cookies. The help menu on your browser will have further details. Please remember that turning cookies off may restrict your access to the SFD website.

If you have your browser set to disable all cookies then you may not be able to access some parts of the SFD website. If your browser is set to prompt you when cookies are being used, you will have to answer "yes" when prompted to gain full access.

Subject Access Notice:

Under the Data Protection Act you are entitled to a copy of the information we hold about you. If you would like a copy of your information please write to the address below for an application form. Please note that there may be a charge of £10 for this service as permitted under the Act.

Safe Fire Direct, Systems House, 1 Bridge Parade, Waddon Road, Croydon, Surrey CR0 4JH