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Customer Service

The Safe Group of companies, have provided Fire Alarm Manufacturing, Installation & Servicing for over 30 years and online sales since 2008; having serviced over 10,000 customers.

Our mission statement is simple: Give our customers the products they want, when they want them and at the right price. We understand the importance of customer service and the trust customers place in us to fulfill their expectations. We never stop looking for ways to improve our customer’s experience with us.

At SFD we appreciate our customers have busy lives! This is why we’ve invested in building a website that allows them to securely manage their accounts outside of ‘normal’ office hours. It’s the customer-empowering approach that ensures we keep our customers happy. We endeavour to make our website as user-friendly and as informative as possible, with complete product descriptions, customer reviews and a comprehensive FAQ's section. But we’re always open to suggestions as to how we can improve!

If you require assistance choosing a suitable product, our friendly and knowledgeable advisors are on hand Monday to Friday, 8:30am to 5:30pm. Please call us on 0800 955 3600 or email us - we're happy to help.

Safe Fire Direct™ is a trading name of Safe I. S. Ltd - Registered in England & Wales as Company No 655 4594 - VAT No GB 942 0514 51

Please do let us know, how your experience has been with us.