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About Us

Who We Are:

Established and trading online since 2005, Safe Fire Direct is one of the UK’s leading independent suppliers of high quality fire and safety equipment to both domestic and trade customers. We understand the importance of customer service and the trust customers place in us to fulfil their expectations. We are relentlessly driven to develop and improve the quality and range of what we offer everyday.

Safe Fire Direct nurture a strong team of expert customer service advisors to assist you with your orders, content developers who ensure our website content and product descriptions are second to none, a full team of engineers and installers for first hand technical support and our stores/dispatch team who work tirelessly to ensure the items you need are in stock and delivered where you need them in a flash.


For our domestic customers we offer the most extensive range of fire and safety products available from any UK supplier. Our comprehensive range shows how much we appreciate the importance of choice when choosing products for safety in your home and our friendly, knowledgeable experts are available from 8:30am to 5pm Monday - Friday to provide advice and help you choose the right products for your requirements.

For our commercial and trade customers we know better than anyone how important it is to have one equipment supplier you can rely on for a complete range of products, all fully stocked, available for fast delivery and who offer first hand technical support to help you complete the job. Look no further, Safe Fire Direct are your partner for fire and safety equipment.


At SFD we appreciate our customers have busy lives! This is why we’ve invested in building a website that allows them to securely manage their accounts outside of ‘normal’ office hours. It’s the customer-empowering approach that ensures we keep our customers happy. We endeavour to make our website as user-friendly and as informative as possible, with complete product descriptions. But we’re always open to suggestions as to how we can improve! Orders can be placed securely, on-line, 24 hours a day 7 days a week, and we have a FREE Mainland UK delivery option for all orders over £49.99 + vat. Express orders placed before noon each weekday are shipped same day. If you require assistance choosing a suitable product, our friendly and knowledgeable advisors are on hand Monday to Friday, 8:30am to 5pm. Please call us on 0800 955 3600 or email us - we're happy to help. 

Safe Fire Direct™ is a trading name of Safe I. S. Ltd - Registered in England & Wales as Company No 655 4594 - VAT No GB 942 0514 51